Chinese enterprises should improve trademark awareness first and should specialize in handling international trademark laws to register trademarks at home and abroad - Liu
SHANGHAI July 6, 2008 A two-day seminar entitled ?Global Trademark Protection for Chinese Enterprises Expanding Abroad? organized by the Chinese Trademark Association ? Alliance for Protection and Promotion of Famous Chinese Trademarks (i.e. the CTA Alliance) was held in Shanghai June 26 -27, 2008.
Attendees included numerous global Intellectual Property firms, Chinese enterprises, staff from the China Trademark Journal and Zhongqi Trademark Development Center, and others.
In her opening speech, Vice Secretary-General of the China Trademark Association Ms. Liu indicated that enforcement of the "expanding abroad" strategy is the Chinese national basic policy, adding that ?it is an inevitable option for our Chinese enterprises to extend to the overseas market, due to the inevitable trends of economic globalization and the need of further reform and opening-up.?
Ms. Liu also emphasized that at present the international market is undergoing globalization combined with regionalization, and trade barriers often exist in many countries and areas. According to Ms. Liu, one such barrier is the trademark system.
She suggested that Chinese enterprises should improve trademark awareness first and should specialize in handling international trademark laws to register trademarks at home and abroad.
Ten foreign trademark specialists from various countries and one from the Lenovo Group gave speeches which received high praise by the audience. Two speeches were delivered from executives of Abu-Ghazaleh Intellectual Property (AGIP), one of the largest Intellectual Property firms globally. The first was entitled ?Trademark Registration Procedures and Potential Challenges in the Trademark Field in India & Pakistan? made by Mr. Khaled AL-Khalidi Manager of the AGIP India office, and the second by his colleague Motasem Abu-Ghazaleh, Arab States Managing Executive, entitled ?Trademark Registration Procedures and Protection in the Arab States?.
A question and answer session followed both speeches.
Another member of AGIP, namely the Shanghai office Manager Ms. Ridab Abu-Taleb, organized the logistics of foreign speakers attending the seminar.
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